How BABOR’s New Identity Ignited a Digital Rebirth
Challenge
After a comprehensive brand relaunch, BABOR faced a key challenge: bringing its renewed, modern identity convincingly into the digital world. The goal was to translate its new social media CI into a look and feel that reflected the evolved brand while ensuring consistent, social-first communication across global markets. Beyond visual alignment, BABOR sought stronger storytelling, deeper community engagement, and improved channel performance – ultimately increasing awareness and reinforcing its position as one of the beauty industry’s leading innovators.
Solution
We developed a holistic social media strategy designed to bring BABOR’s brand evolution to life across every digital touchpoint. Our approach combined creative excellence with data-driven precision, ensuring that every asset, caption, and campaign reflected the brand’s new direction while delivering measurable impact. Through a blend of content creation, creator collaborations, community management, and paid amplification, we built a social ecosystem that seamlessly connected global storytelling with local authenticity. Each platform was treated as its own expressive space – from creator-driven UGC that feels truly real to engaging community formats and trend-inspired narratives. This approach enabled BABOR not only to strengthen its digital presence but to foster meaningful interactions with audiences worldwide.
Results
The renewed social presence drove sustained growth in awareness, engagement, and community size. BABOR achieved more than 200% follower growth across all managed channels, alongside significant increases in brand relevance and interaction rates. The collaboration established a scalable, globally consistent social infrastructure, translating BABOR’s modernized identity into a vibrant, data-informed, community-powered digital presence that continues to inspire and connect audiences around the world.