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What ist influencer marketing?

What is Influencer Marketing? Influencer marketing is a form of social media marketing that describes the targeted collaboration between brands and influencers to authentically present products or services. With the growing importance of social networks and changing consumer habits, this…

Employer Branding Strategy

Employer Branding – How a Strong Employer Brand Puts Companies on the Path to Success In today’s workforce, one thing is clear: finding skilled professionals and retaining them long-term is one of the central challenges facing modern companies. The competition…

Social Media Marketing Strategy

Social Media Marketing Strategy In today’s digital era, social media is far more than just an additional platform for businesses – it is the central hub of modern corporate communication. Platforms like TikTok, Instagram, and LinkedIn offer enormous potential, but…

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