The League
Real Life Marketing with The League
CREATOR MARKETING | US
CHALLENGE
For a dating app built on selectivity, ambition, and high standards, a purely digital presence wasn’t enough. People long for real-life encounters and moments that create genuine connections.
From simple matches to meaningful moments.
SOLUTION
So we set out to bring the philosophy of “The League” to life by creating exclusive offline experiences where the community could meet, connect, and experience the brand in a tangible way.
Experiences that go beyond the usual dinner or coffee dates. An exclusive experience for exclusive singles – and nothing brings people together quite like an adrenaline rush, great drinks, and a night to remember!
Together with Porsche, singles had the opportunity to hit the racetrack themselves and get to know each other in the back seat of a sports car. With The Blade, guests took to the skies for a flight over New York. The entire experience was accompanied by The League and shared across social media channels.
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More InformationOUTCOME
The Porsche campaign generated over 1 million organic views through creator content, with content from the IRL events achieving an engagement rate of 6.34%, significantly outperforming traditional campaign content at 4.73%.
The “Blade” activation reached 1.02 million unique users and generated a total of 1.44 million organic views across nine pieces of creator content, achieving a highly efficient cost per view of just $0.03 and an average engagement rate of 1.85%.
> 2.4 million
Views in total
$0.03
CpV
6.34%
ER