Zalando
How we scale social media across international markets.
PRODUCTION | WORLDWIDE
CHALLENGE
Zalando faced the challenge of using TikTok not only as an organic performance channel but also to significantly increase Incremental Customer Lifetime Value (CLV) through dynamic, tailored content.
The key obstacle was scalability: How can highly native and relevant creative concepts be rolled out across a wide range of international markets without diluting the original message or losing local relevance?
SOLUTION
#ZalandoFinds emerged from a search for inspiration within the community.
We didn’t invent #ZalandoFinds – the community did. We didn’t want to change that, but to learn from it. That’s why our ads now look just like our customers’ TikToks: Authentic.
Thanks to the sandwich method, consisting of a fixed intro, flexible product integration, and a fixed outro, we were able to scale globally without losing local relevance.
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More InformationOUTCOME
Under the tagline “What should I wear?”, 18 creative concepts such as “For girls’ night?” or “For a first date?” were developed and translated into 23 languages, resulting in the production of over 400 videos in just 3 days.
432
Videos
23
Languages
18
Concepts
3
Days