CotyLab x Bridgerton
Bridgerton comes to life
SEEDING, CREATOR MARKETING | DE, UK, FR
CHALLENGE
The premiere of the fourth season of “Bridgerton” in Paris – a global cultural event, and CotyLab chose this very date to launch a fragrance trilogy inspired by the series.
Our task was clear: to turn a fictional world into something real. Something people could hold in their hands and experience.
SOLUTION
If “Bridgerton” stands for intimacy, elegance, and emotion, the launch had to reflect these values as well.
At the heart of the campaign was a premium seeding experience, supported by selected influencer collaborations and international PR activities.
The goal was not just to generate awareness, but to establish a genuine connection with the audience. That’s why every touchpoint was designed to feel thoughtful and personal.
Every box and every item inside was custom-made specifically for this launch – all boxes were packed by hand and shipped to four markets.
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More InformationOUTCOME
More than 650 seeding boxes were sent across four international markets, each serving as a personal invitation to immerse oneself in the world of “Bridgerton”. Through the seeding campaign, we achieved a posting rate of over 42%, reflecting the incredible effort and attention to detail that went into this campaign.
Across three markets, 152 pieces of creator content were published on Instagram and TikTok. Together, they generated over 1.25 million views and more than 75,000 interactions, resulting in an impressive engagement rate of 6% across all platforms.
Additionally, 18 press articles were published, reaching a global audience of 40 million people.